9 Best CRM Software for E-commerce Business

CRM tools are critical in e-commerce growth because they enable businesses to foster proper relations, boost conversion rates, and increase efficiency. Below are some of the best crm software for ecommerce businesses.

HubSpot

HubSpot offers an excellent CRM platform with an intuitive interface and powerful automation tools, suitable for businesses of all sizes. For example, an online store can leverage HubSpot’s email automation to send personalized offers to returning customers, increasing the likelihood of conversions.

Salesforce Commerce Cloud

Salesforce Commerce Cloud, as an open hybrid platform, is designed to elevate e-commerce by delivering personalized consumer experiences. For instance, a clothing store can use the platform to recommend products based on customers’ previous purchases, boosting click-through rates and driving sales.

Zoho CRM

Salesforce Commerce Cloud, as an open hybrid platform, is designed to elevate e-commerce by delivering personalized consumer experiences. For instance, a clothing store can use the platform to recommend products based on customers’ previous purchases, boosting click-through rates and driving sales.

SugarCRM

SugarCRM offers versatile configurations for managing customer relationships. For example, a furniture store can use the system to track customer preferences and showcase related products, boosting sales conversions.

Microsoft Dynamics 365

Microsoft Dynamics 365 combines customer relationship management and enterprise resource planning into a single solution. For instance, a home goods retailer can integrate sales and inventory systems to provide real-time product availability updates, enhancing customer satisfaction.

Zendesk

Zendesk, a widely used customer service software, features a ticketing system and live chat functionality. For example, an online beauty brand can use Zendesk to respond to customer inquiries more efficiently, improving customer satisfaction and fostering loyalty.

Lime CRM

Lime CRM’s versatility and scalability make it an excellent choice for growing organizations. For instance, a sports apparel brand could use Lime to manage customer data and create targeted advertisements, driving increased sales throughout the year.

Pipedrive

Pipedrive is a CRM software designed to help businesses manage their sales pipeline and close deals effectively. For example, an e-commerce store specializing in tech gadgets can use Pipedrive to track and analyze sales leads, identifying those most likely to convert into customers.

Apptivo

Apptivo provides all the core features of a CRM solution, such as project management and invoicing. For example, a digital marketing agency serving e-commerce clients can leverage Apptivo to track leads, manage campaigns, and efficiently handle client interactions.

How do you define CRM in E-commerce?

In an e-commerce setting, CRM serves as a marketing tool to strengthen customer relationships. Businesses can capture and store customer information, track communications, and streamline processes to improve engagement and service.

For instance:

Imagine a system that tracks customer interactions and behavior, offers personalized promotions, and remembers past orders. This is precisely what a CRM does for an e-commerce business. By managing these aspects, CRM can play a crucial role in the growth and expansion of an e-commerce company.

The cardinal importance of CRM in E-commerce:

• Eases the workload of the customer care team by automating time-consuming tasks.

• Fosters customer loyalty by offering personalized marketing.

• Provides insights into customer behavior, helping improve decision-making.

Therefore, CRM enables you to meet customer needs, fostering loyalty and creating positive experiences.

Workflow Automation

Success in e-commerce relies on business efficiency. CRM workflow automation reduces manual tasks, saving both time and money.

Examples of WorkFlow Automation:

• Automated order confirmation emails sent automatically.

• Follow-up calls/emails to gather customer feedback or offer related products.

• Targeted discount emails sent to customers based on their segment.

It efficiently adds value to customers' email interactions, showcasing how CRM can drive growth for your e-commerce business.

Previous Contacts

One key insight from experts is that managing old contacts is crucial for maintaining healthy relationships. A CRM keeps detailed records of both past and current communications and transactions with customers.

Why is it Important?

• Helps design future communications based on the receiver's behavior.

• Enables customer support teams to better understand and address customer needs.

• Promotes loyalty through targeted marketing, like personalized product recommendations.

For instance:

If a customer frequently purchases athletic shoes, the CRM will suggest new arrivals in the same category. This approach highlights the effectiveness of CRM in driving the growth of your e-commerce business.

Monitor contact with the customer.

To provide consistent and exceptional service, it's essential to track every touchpoint with a customer. A CRM consolidates all calls, emails, and social media interactions in one central location.

The Advantages:

• Respond to customer inquiries quickly.

• Improved consistency in support enhances customer satisfaction.

• Use customer interaction data to refine and improve your customer strategy.

These interactions can encourage customers to return to your store, as they feel heard and valued. Properly recording these exchanges demonstrates how CRM can contribute to the growth of your e-commerce business.

Best 5 CRM attributes for E-commerce business:

However, when implemented in a CRM, different features can have a significant impact on your e-commerce strategy.

Customer Segmentation

Segment your customer base to effectively implement marketing strategies. Segmentation helps address consumer needs step by step, overcoming barriers one at a time.

Omnichannel Integration

Integrate all communication channels, such as email, social media, and phone calls, into one system. For example, responding to a question from an Instagram comment via email.

Reporting and Analytics

Understand customer behavior and assess the success of campaigns. Measurement and analysis help identify and correct any errors in policies and strategies.

Marketing Automation

Emails and Facebook posts are used for reminders and follow-ups. This approach is time-efficient while boosting engagement with various events.

Integration with the E-commerce Platforms

CRMs should seamlessly allow companies to sync their data with online store platforms like Shopify or WooCommerce to monitor orders.

Which of the CRM is suitable for small e-commerce businesses?

There are several excellent options to consider, such as HubSpot, Zoho CRM, and Salesforce. They are budget-friendly while offering a wide range of outstanding features.

How does CRM help increase customer retention?

CRM enables personalized marketing and client support, allowing businesses to make data-driven decisions that contribute to higher retention rates.

Is it possible to integrate CRM systems to capture massive amounts of customer information?

Indeed, modern CRMs are built to manage and process large volumes of data efficiently.

How much does CRM cost to implement for e-commerce businesses?

The fees vary depending on the chosen platform and its features, ranging from $20 to $150 per month for small businesses.

Conclusion

CRM forms the backbone of every successful e-commerce business. It helps manage customer relationships, maintain high satisfaction levels, and drive consistent sales growth. Choosing the right CRM tools is essential for making a long-term investment and ensuring customer loyalty. At Albarr, we support online stores and e-commerce entrepreneurs in reaching their full potential. Start your CRM journey today and see how it can enhance and elevate your e-commerce business.